Another google revolution that will affect eCommerce and web design wherever your are in Sydney, Paris or New York.

As always, google new features is every time a little revolution on the web.
Due to the fast growing Social network activity (WEB 2.0), the famous search engine is now reacting and adapting: google have launched real time search result.
Google real time search updates the results as they happen on the internet and especially on the social network. It includes live tweets, Yahoo answers, Blogs, News, Web Pages and Articles. Obviously it is also available for mobile devices as well e.g Android and iPhone.

Click here to test it online.

What would this mean for your business online (ecommerce or CMS)?

Well, from my perspective as a web consultant in Sydney specialised in eCommerce, online shopping activity is directly linked to search engine result. Thus to the popularity/visibility of a website.
But there is another factor that is constantly growing is the rating and review for product. So far, forums, blogs and shopping portal or tester where playing this role.
Internet user read product reviews before buying online and not only for the product itslef, it could be the review of the company, or the reseller on ebay. It used to be only for IT and multimedia product but the phenomenon is now extended to all goods.
This is nothing else than what happens in the real world it's a well known social reproduction process.
The web is simply developping the same tools online but we much more power!

I think we will quickly go to the point of the real time feedback and the power of the crowd will increase.
For the first time in the humanity, we can potentially be connected at the same "time". This means that exactly like a successful and popular product in a market or a fair, the crowd will be able to have the same effect in real time on a search engine…I remember few weeks ago when Goole launched the Nexus One, everyone was twitting about the even and all search engine was full of the topic. Same for Haiti at the moment.

This is seriously affecting the way we think the SEO process and how to promote a website.
In additional, I think this will increase the gap between online business owner Who understand the concept of web 2.0 or not in Australia and espacialy in Sydney where the competition is higher.
Change is happening again and again...faster and faster!

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